Yo NEDA Watchdogs, Yoplait Listened!

Yo Watchdogs, Yoplait Listened!

As many of you are aware, Yoplait Yogurt has been running a television ad that was seriously problematic for those affected by eating disorders. NEDA’s CEO spoke by teleconference on two occasions to Eric Galler, Vice President of Marketing, and Jeff Hagen, Director of Consumer Services, for General Mills. We are pleased to announce today that the company agreed to remove the ad within the next several weeks. As they have been buying time nationally and in regional markets, they will do their best to bring these ads to a close as quickly as possible. They assured us that they had no intent to do harm and will be more mindful of our concerns in the future. We thank them for taking the time to speak with us, for listening and providing a remedy. Congratulations to any and all who may have written to the company with concerns. And, thank you Yoplait!